Simple Wins How to Fix Content Chaos with Benjamin Ard
Are you tired of the content chaos buried deep inside your Google Drive, wondering why your marketing and sales teams aren't using the material you create?
In this episode, we sit down with Benjamin Ard, co-founder of Masset, to deliver a simple win you can implement today. Benjamin reveals how to move beyond horizontal storage platforms and solve the painful problem of B2B content management to drive massive growth in content usage and close rates.
You will learn:
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Content Management: Why traditional storage platforms like Google Drive are where your B2B content goes to die and how to fix it.
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AI Integration: How AI can simplify the labor-intensive process of organizing, indexing, and making your content searchable across terabytes of data.
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Privacy & Security: The essential steps Masset takes to ensure privacy (like SOC 2 compliance) and how to assign permissions to your C-suite and employees.
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ROI of Content: How to track the actual impact of your content on closed deals, seeing a potential 4x increase in content usage, and saving your business $8,300 per employee in wasted time.
Benjamin Ard is an experienced B2B SaaS co-founder who noticed a critical gap in content collaboration and alignment while scaling a company from Series A to public. He shares his story of creating a solution that gives content the seat at the table it deserves.
Make sure to go visit Benjamin at getmasset.com
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