Boys Club

Context: Dev Moore, Co-Creative Director of Felt Zine, from Tumblr to collabing with Givenchy

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Feb 21, 2023
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INSIGHT

Digital Zine Focus

  • Felt Zine, despite its name, began as a purely digital zine, emphasizing interactivity.
  • This approach allowed them to build a direct relationship with their audience and bypass traditional institutions.
ANECDOTE

From Baltimore to New York

  • Dev Moore's interest in digital art stemmed from a lack of local community in Baltimore.
  • This led him to connect with online digital art communities, eventually inspiring his move to New York.
ANECDOTE

Platform Hopping for Growth

  • Felt Zine's community growth involved adapting to different social media platforms.
  • They transitioned from Tumblr to Facebook, Instagram, and finally Twitter, following artist communities.
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