What is Black Hat SEO? w/ Stephanie Long (Part 2)

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What's in our 23rd Episode with SEO expert & consultant Stephanie Long, part 2?

Our Takeaways:

1. Use Screaming Frog and Google's Page Speed Tool to optimize images and improve page speed.

• Use Screaming Frog to optimize images for alt text and size.
• Site structure should be easy to navigate and make sense logically.
• Contact Stephanie for a free consultation and audit.

2. Optimize your Wordpress pages and Shopify pages.

• WordPress users: update your URL slug to something relevant and optimized.
• Shopify users: remember to check the box for automatic redirection when you make changes to a page.
• For URL slugs, try to keep them 3-4 terms long and relevant to the page topic.

3. What is White Hat SEO? What is Black Hat SEO?

• White hat SEO is optimizing your blog appropriately, putting in the targeted keyword on each page, two to three times max.
•  Black hat SEO: keyword stuffing, buying links, shady stuff behind the scenes.
• Competitive researc

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

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