KQED's Forum

Are We 'Overinvested' in Our Kids?

12 snips
Jan 29, 2026
Nina Bandelj, UC Irvine sociology professor and author of Overinvested, examines how modern parenting became emotionally and financially intense. She explores why devotion to children feels inevitable. She discusses policy effects on parental well being, the ratchet of competitive parenting, privatized caregiving, and ways communities can reclaim shared care and let kids be bored and independent.
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INSIGHT

Emotional Bonding Replaced Independence Goals

  • Modern parenting emphasizes a sacred loving bond and prioritizes children’s emotional well-being over fostering independence.
  • This shift can make parenting more exhausting and less focused on raising independent adults.
ADVICE

Opt Out Together

  • Work with other families and community members to opt out of competitive parenting norms together.
  • Collective action makes it easier to change structures like social media pressure and hyper-competitive youth sports.
INSIGHT

Why The Parenting Ratchet Locks In

  • The 'ratchet' of competitive parenting is driven by economic optimization marrying emotional devotion.
  • Parents feel locked into investing more because productivity logic and emotions reinforce each other.
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