Building a Vision for Data and Delivering Value

In this episode, Vineeth Loganathan, the Director of Machine Learning at ViralGains, discusses building a successful data program. He explores the importance of a clear vision and steps in delivering value through data. Vineeth also explains the concept of zero-party data and how it can be used for targeted marketing. Tune in to gain insights on balancing short-term and long-term data needs and delivering value to customers.

Highlights:

[00:00:57] Zero-party data for ads.

[00:06:00] Closing the loop on data.

[00:07:20] Understanding stakeholder needs.

[00:11:51-00:12:01] Defining metrics and understanding churn.

[00:16:10] Delivering value with machine learning.

[00:20:46] Research in machine learning.

[00:22:03] NLP advancements and their impact.

[00:26:10] Analyst in a box.

[00:30:22] Prompt engineering and ML ops.

[00:34:49] Formulating strategies in ML.

Vineeth Loganathan leads Machine Learning and Data Science at ViralGains, an ad-tech company based in Boston. His team's charter is to leverage the power of machine learning to deliver an audience-driven marketing strategy for brands that optimize outcomes across the customer decision journey. He has 15+ years of experience leading data science teams across Disney, Amazon, Microsoft, and Airbnb.

Connect:

https://twitter.com/VineethLogan https://www.linkedin.com/in/vineeth-loganathan/

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