Identity at the Center

#382 - Sponsor Spotlight - HYPR

Oct 29, 2025
Bojan Simic, Co-founder and CEO of HYPR, is a former software engineer turned cybersecurity leader focused on passwordless authentication. He shares insights about the rise of passkey adoption and the complexities of authenticating AI agents. Bojan discusses the importance of continuous employee verification in remote work environments, highlighting the shortcomings of traditional methods amid evolving social engineering tactics. He advocates for a flexible identity strategy that accommodates 'identity sprawl' while ensuring secure, consistent authentication across various platforms.
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INSIGHT

AI Scales Simple Social Engineering

  • Social-engineering attacks remain simple but now scale with AI and language capabilities.
  • AI lets attackers speak many languages fluently, making help-desk fraud far more pervasive.
ADVICE

Sell Identity To The Business

  • Frame identity projects in business value terms and charge costs transparently to get buy-in.
  • Show how stronger identity reduces trust risk, supports the brand, and warrants cross-team funding.
ADVICE

Pair Tech With Change Management

  • Secure budget by speaking business language, then operationalize quickly with change management.
  • Invest as much in internal marketing and incentives as in technology to drive adoption.
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