
My First Million We Tested Our Grit (And Were Humbled Immediately)
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Mar 15, 2024 Explore the fascinating economics behind personality tests, like the Myers-Briggs, used by major companies. Tune in for a humorous take on grit, resilience, and personal success stories, including a dive into the world of sports analytics. Discover the new trend of entrepreneurial 'speedrunning' and the impressive rise of a $600M protein bar startup. Plus, the hosts share personal reflections on their grit scores and invite listeners to join them in assessing their own perseverance.
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Myers-Briggs Reliability
- The Myers-Briggs test's reliability is questionable, as 50% of people get different results upon retaking it.
- Critics argue it exploits the Forer effect, using general statements that apply to most people.
Myers-Briggs Business
- The Myers-Briggs test has a lucrative business model, charging $15-$40 per test and $2,000 for practitioner certification.
- Used by 89% of Fortune 100 companies, its revenue is estimated to be over $20 million.
Affirmation Business
- Capitalize on people's desire for affirmation, especially during difficult times.
- Sam Parr suggests offering tests or services that provide reassurance.



