The Best SEO Podcast: Defining the Future of Search with LLM Visibility™ AI, IP, And The New Marketing Rules With Sharon Toerek
We dive into how AI is reshaping marketing law and what agencies can do today to protect work, clients, and brand trust. Sharon Toerek shares a practical playbook for policies, contracts, and IP strategy while courts and states sort out the rules.
• AI ownership and liability questions for agencies
• Copyright cases on training data and outputs
• State patchwork versus federal pressure on AI rules
• Practical guardrails and written AI policies
• Contract terms for AI use, warranties, and indemnities
• Insurance stack realities and cyber coverage gaps
• SEO, watermarks, and useful AI content
• IP triangle: trademarks, copyrights, trade secrets
• Attribution limits and proving substantial similarity
• Authenticity, disclosure, and consumer trust
• Refreshing contracts and policies more often
Guest Contact Information:
Website: legalandcreative.com
LinkedIn: linkedin.com/in/sharontoerek
More from EWR and Matthew:
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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
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Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
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