Bookworm

18: Decisive by Chip Heath, Dan Heath

9 snips
Jan 25, 2017
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ADVICE

Vanishing Options Test

  • The vanishing options test helps broaden perspectives by asking, "What if current options disappear?"
  • This reveals alternative paths.
ADVICE

The "AND" Question

  • Instead of "this OR that," ask "this AND that" to explore combined possibilities.
  • This can uncover innovative solutions.
ANECDOTE

Quaker's Snapple Misstep

  • Quaker's narrow focus on acquiring Snapple, a "should I or shouldn't I" decision, proved disastrous.
  • Considering broader options like smaller acquisitions or R&D could have yielded better outcomes.
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