217. Business vs. Brand: Why You Need BOTH, Even on Day ONE of Business

Let me ask you a question…

What is BRAND?

If you answered, "Colors, fonts, and logos"...no judgment here. There was a hot minute when I believed the very same.

In actuality, these things are brandING, not BRAND. But when so many people start out in entrepreneurship, they come in business-minded, not brand-minded…and when they look for steps to skip, brandING can take the place of actual brand.

If you're just now learning you were wrong about brand, don't panic–that's why I'm having this conversation today. It's not too late for you to go back to the basics…and once you know what brand really is, trust me, you'll want to.

If you're committed to LEGACY VIBES with your business, brand is your new best friend. Allow me to introduce you.

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