Amanda Baldwin of Supergoop! on leading mission-driven profitability

During this episode of BRAVE COMMERCE, Amanda Baldwin, CEO of Supergoop, shares how she aligns the brand’s mission with a focus on consistent incremental profitability.

Supergoop, founded by Holly Thaggard, began with the question: how to make a product that creates joy and put the talent and strategy behind that idea? Amanda explains the importance of building a well-rounded team that matches the goals of the brand in order to scale effectively.  

She outlines how Supergoop started as a wholesale business, but fostered the customer fanaticism of a direct to consumer brand. According to Amanda, brand success relies on creating “a movement, not a moment.” 

Key takeaways:

• Maximizing all distribution channels, including retail partnerships, is essential for scaling a business effectively.
• Incremental sales play a critical role in maximizing the value of marketing dollars.
• Adapting to changes in marketing channels and distribution methods is crucial to remain competitive

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