Mark Edmonson of Materne North America on diverse representation, collaborative partnerships, and capturing new audiences

Mark Edmonson, Chief Marketing Officer of Materne North America, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss diverse representation. He talks about his experience as a marketer and how he came to his current position with Marterne. He speaks on the importance of diversity, equity, and inclusion and being represented as a black gay man in the marketing field. Recognizing the importance of representation, Mark explains his recruiting efforts and how he is pulling talent from and creating mentorship opportunities with historically black colleges.

Further, Mark recalls his expertise in digital marketing and his past studying computer science and mathematics. He also mentions the importance of innovation and how leveraging collaborative partnerships can help brands capture new audiences beyond the typical demographics a product is tailored to.

Subscribe to BRAVE COMMERCE on your favorite podcast platform!

You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.

Follow our hosts on Twitter: @RachelTipograph @PezMeister1

And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.

Hosted on Acast. See acast.com/privacy for more information.