RevOpsAF The Podcast What is RevOps and who should it report to?
Aug 30, 2024
Rhys Williams, Founder of Domestique, shares his expertise in revenue operations, drawing on 15 years of experience. He defines RevOps as crucial across the customer journey and outlines an ideal structure involving various functional buckets. Discussion includes why RevOps should ideally be on the executive team for neutrality and optimizing the customer experience. Rhys emphasizes the importance of influencing without authority, keeping systems simple, and focusing on process over technology to truly drive effective change.
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RevOps Is End-To-End Not Just CRM
- RevOps spans the entire customer journey from product to support and must align with finance.
- Domestique defines five workstreams: strategy, process, tooling, data, and enablement.
Document Strategy Before Building Systems
- Document your go-to strategy and derive processes from it so teams run the same playbook.
- Build tooling, data, and enablement to enforce and scale that documented strategy.
Structure RevOps Into Five Core Teams
- Organize RevOps into field ops, business systems, enablement, strategy & insights, and Deal Desk.
- Treat Deal Desk as a strategic partner, not just a discount gatekeeper.