
The Cyber Go-To-Market Talk podcast for cybersecurity sales and marketing teams 132: Sharon Goldberg, Founder and CEO of BastionZero talks selling targeted cybersecurity solutions
Send me a text (I will personally respond)
In this episode, Sharon Goldberg, Co-Founder and CEO of BastionZero, who is fresh off her selection for the RSA Conference innovation sandbox, joins us to discuss which targeted areas her company has found opportunities in.
Sharon and Ethan’s (her co-founder) journey over the last decade has taken a few twists and turns but ultimately ended up with the BastionZero team working on something they are passionate about and which customers really love.
Sharon explains their learnings over the last few years and the innovation they have brought to market.
If you are a sales leader at a startup, or you're in the sales team, and you're searching for your repeatable scalable sales process to grow sales faster, then please get in touch with me at andrew@unstoppable.do or you can also go to my site at www.unstoppable.do.
Sign up for our newsletter (https://www.salesbluebird.com)
We want your questions and topic suggestions for future episodes. Send them to andrew@unstoppable.do or send us a voice/video at https://zipmessage.com/unstoppable
You’ll Learn:
- Honing in on specific cybersecurity needs
- How businesses may be inefficiently addressing those needs in-house
- What unique offering positions you might take
- How to streamline an often messy and confusing industry and product into a palatable sale
Fast ramp to revenue for your new sales hires
A proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount.
Follow me on LinkedIn for regular posts about growing your cybersecurity startup
Want to grow your revenue faster? Check out my consulting and training
Need ideas about how to grow your pipeline? Sign up for my newsletter.
