Flywheel DeFi Cybernetics and Redefining Culture w/ Jani - Flywheel #129
Nov 6, 2024
Jani (Johnny), founder of The Honey Jar and creator of Honeycomb, builds crypto communities and experiments with cybernetic culture. He explores feedback loops, on-chain social mechanics, airdrop design, persona experiments, and how to productize community value. Short, crisp takes on cultivating long-lasting, cybernetic cultures and incentivizing real behaviour.
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Create Separate Personas To Find New Audiences
- Do experiment with separate personas and zones to discover new algorithmic tunnels and fresh audiences.
- Jani built distinct identities and followed dopamine signals to find vibrant micro-communities (e.g., early on-ramp via egg account).
Cybernetics Explains How Chains Compel Real Action
- Cybernetics frames crypto as systems of control and feedback that compel real-world action (e.g., electricity for Bitcoin).
- Jani says new blockchains explore different levers to draw human effort into corporeal outcomes.
Prioritize Things To Do Over TVL
- Focus product design on 'things to do' (TTD) rather than raw TVL to create meaningful on-chain activity.
- Jani argues users care about being able to perform actions, not how much value is locked inertly.
