Grow The Show 259 | Why You're Not Getting More Clients and Sales from Your Podcast
Feb 24, 2026
They explain why a podcast alone rarely creates clients and sales. They map the four marketing functions and a typical customer journey. They argue podcasts work best for nurturing, not lead generation. They list practical lead-gen tactics to feed a podcast and show how to wire ads and opt-ins into a growth funnel.
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Conversation With A Podcaster Stuck At 50 Downloads
- Kevin recounts a conversation with a frustrated business owner stuck at ~50 downloads per episode.
- The owner insisted "my podcast is my marketing" and Kevin explained the show was being marketed poorly and siloed from other funnels.
Marketing Is Four Separate Functions
- Marketing has multiple stages (lead gen, nurturing, retargeting, sales) that each perform different functions.
- Kevin Chemidlin maps the four stages and explains why no single tactic accomplishes them all for converting strangers to customers.
Use Your Podcast To Nurture Leads
- Treat your podcast primarily as a lead nurturing tool, not the initial lead generator.
- Use separate lead-generation tactics to feed listeners into the show so the podcast can build trust and push them toward buying.