Helping Organizations Thrive | Season 6, Vol. 9: Blanket

In the latest episode of Hospitality Hangout, Jimmy Frischling “The Finance Guy” and Sterling Douglass “The Technology Guy”, were on the road and live at MURTEC Las Vegas, where they chat with Michael "MJ" Jacober, Founder / CEO at Blanket, about the show, participating in Start-Up Alley and restaurant-technology being highlighted at MURTEC.

Blanket Founder and CEO, Michael “MJ” Jacober stops by for his second time on the podcast to discuss Blanket’s mission to help multi-unit operations and frontline teams to thrive, and bring joy to their everyday work. Jacober says, “By thrive, you know, it's about communicating tasks and any and all things that need to be communicated all the way from the C-suite down to the frontline store level.” He adds, “We wanna make sure that we create a very meaningful and enjoyable experience for the frontline teams.”

Jacober talks about his career in the industry and how his more than 20 years of experience as an owner operator helped him to understand the difficulties that came along with communication with the frontline staff. He shares how he was able to utilize this knowledge to develop the Blanket platform and provide solutions to store teams and operators.

Jacober shares his thoughts on being one of the 17 participants in this year’s exciting lineup at MURTEX 2022 featuring the industry’s hottest start-up technology companies. He talks about the contest, and how it has been an interesting process but also a humbling one. He talks about his chances of making it to the final, he says, “I think, you know, we're not solving a highly abstract problem. I think the problem that we're solving every operator can relate to.”

Jacober talks about what’s next at Blanket. He says the company is investing heavily in IoT solutions and integrating those solutions in an open way. Jacober shares that the company is heading increasingly up and up in the market. He talks about spending marketing efforts to bring in clientele with 10 to 50 units as well as larger organizations with unit numbers in the 200-300 range. He shares that while Blanket has seen a lot of traction for larger customers, he also understands the need to make sure all his clients feel supported. He says, “I think really diving in deeper to continue to try to solve larger organizations' problems while also not entirely forgetting about our midmarket clientele as well.

To hear more from Jacober’s chat with Frischling and Douglass at MURTEC Las Vegas, tune into this episode of Hospitality Hangout on Spotify.

This syndicated content is brought to you by Branded Strategic Hospitality.

Episode Credits:

• Sponsored by: DirecTV
• Produced by: Branded Hospitality Media
• Hosted by: Michael Schatzberg, JImmy Frischling
• Producer: Julie Zucker
• Creative Director: Adam Levine
• Show Runner: Drewe Raimi
• Post Production: GrodMedia

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