As we slide into week four of national social distancing, great original content created and curated by companies like LADbible Group feel like they might be what see us through all this. In our latest episode, James catches up with LADbible Group's Head of Agency Sales, Jack Cowin, to chat myth-busting, live streams and how - at times like this especially - young people are looking for ways to act rather than just watch.

And if you have any light to shed on James' cheesy mystery please tell us @iabuk.

For more information about how we are supporting our members at this time, as well as resources and inspiration from across the industry, take a look at our IAB UK Connected hub.

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IAB UK Connected | Episode 7: Jack Cowin, LADbible Group