My Amazon Guy Is DSP Right for Your Brand? Learn How to Navigate the Strategy and Client Concerns
Is DSP Right for Your Brand? In this video, No Wickham from My Amazon Guy addresses a common challenge faced by e-commerce brands: low ROAS and how to handle it when DSP (Demand-Side Platform) advertising doesn’t perform as expected. If you're struggling with programmatic advertising on Amazon or feeling doubts about whether to continue a campaign, this video provides valuable insights on how to navigate such situations and make informed decisions for your clients.
When a client invests in DSP, but the results are poor, it can create tension and confusion. No Wickham shares a real-life example of a brand selling organic lavender body products, and why brand loyalty, client goals, and communication all play crucial roles in determining whether DSP is the right fit. From low ROAS to strategic adjustments, No explains how to handle these situations effectively and avoid burning bridges with clients.
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#DSP #AmazonAdvertising #ProgrammaticAds #ClientRetention #EcommerceGrowth #ppcstrategy
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Timestamps:
00:00 – Not every brand works with every strategy
00:15 – Question from client about DSP for organic lavender products
00:28 – Results after a month: Poor performance with DSP
00:47 – LinkedIn post: “Successful brands invest in DSP”
01:03 – Introduction of WWII image analogy
01:24 – Airplanes analogy: Importance of unseen failures
02:09 – Transition to strategy discussion: DSP is not for every brand
02:15 – Explanation of DSP and its effectiveness
02:33 – Time for results: DSP effectiveness takes time
02:46 – Analogy: Plane shot in fuselage vs. pilot shot
03:02 – The importance of aligning client goals with DSP
03:23 – Suggesting actions to manage DSP and client expectations
04:05 – Importance of using communication channels over DMs
04:49 – Recap and transparency in DSP discussions
05:21 – Advocating for the client and handling setbacks
06:09 – Acknowledging strategy failures as part of the job
06:30 – Maintaining client trust after a strategy doesn’t work
06:48 – Exploring solutions and possible retention strategies
07:01 – Pausing the contract or refunding the client
07:14 – Keeping clients happy and preserving long-term relationships
08:03 – Recognition of a turning point in the client’s perception
08:16 – Final thoughts on advocating for the client and being proactive
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