Avoiding the Busyness Trap: Direct Your Energy towards What Matters Most with Aytekin Tank | Ep. 134

In today's fast-paced world, it's all too common for business owners to become consumed by busyness without genuinely focusing on the crucial aspects of their businesses. 

 

Entrepreneurs must prioritize their time and energy wisely, dedicating themselves to the most significant endeavors that will propel their businesses forward.

 

It's easy to get caught up in unimportant tasks and distractions, and become the bottleneck in your business. However, growth and success come from identifying and devoting your most productive hours to the essential elements driving your ventures.

 

By carefully managing your time and consistently aligning your efforts with your long-term goals, you can ensure that you make substantial strides in your entrepreneurial pursuits and you avoid getting stuck.

 

In this episode, Aytekin Tank shares insights on automating your busywork, and systematically eliminating unimportant things to focus on what matters most for your business and build a successful product or service.

 

Aytekin Tank is the pioneering WYSIWYG online form builder, CEO, and founder of Jotform, which Entrepreneur Magazine named one of the "Best Privately-Owned Companies in America" in 2016, 10 years after it was founded.

 

Today, Jotform has grown to serve over 20 million users worldwide and employs a team of more than 500. In addition to his role as CEO, Aytekin is also a productivity and automation enthusiast and has recently authored the book; Automate Your Busywork. Do Less, Achieve More, and Save Your Brain for the Big Stuff.

 

Let’s jump in!

 

Key Highlights From The Show:

 

[00:01] Intro and a quick bio of the guest; Aytekin Tank

[02:34] How our to-do list is sabotaging our true productivity and the Hunter Strategy

[10:47] Aytekin's to-do list technique, how long it is and why

[13:32] Bottlenecks that are most common to entrepreneurs

[17:41] The idea behind Jotform and Aytekin's strategies for building a successful product

[27:12] A time when Aytekin was the bottleneck to his business

[31:14] What inspired Aytekin to shift from busyness to start doing business

[33:01] Strategies Aytekin gives in his book, Automate Your Busywork

[37:48] How to reach out and connect with Aytekin and get his book

[38:24] Ending the show

 

Notable Quotes

• There are two kinds of problems: urgent but not important and important but not urgent, but we are always working on the urgent and unimportant ones.
• When you are busy with all the unimportant stuff, it's hard to do the important things because you can get lost in them.
• You can build the best product, but no one will come and find it for you; you need to promote and market your product.
• When people are angry at your product, they are telling you something you should listen to because they want your product.
• You should grow from your business, not in your business; you should be designing the system, not be part of the system.

 

Resources Mentioned

 

Automate Your Busywork by Aytekin Tank

The Artist's Way Morning Pages Journal by Julia Cameron: 

 

Connect With Aytekin Tank:

 

Website: https://aytekintank.com/

LinkedIn: https://www.linkedin.com/in/aytekintank/

 

-----

Help me inspire more (wannabe) entrepreneurs. Leave me a 5-star review. Go to https://ratethispodcast.com/interviewspodcast and follow the simple instructions.