The Sales Evangelist

How My Coaching Client Got Referrals From A Rejection | Donald C. Kelly - 1989

Mar 30, 2026
A LinkedIn outreach story about turning a rejection into opportunity. Tactics for finding engaged conference attendees and starting conversations with short videos and voice notes. A lesson on asking for introductions after a 'no' and converting one refusal into multiple warm referrals. Tips on maximizing every interaction and follow-up to grow your pipeline.
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ANECDOTE

Client Used Conference Engagement To Start Conversations

  • Donald C. Kelly described a coaching client who used LinkedIn engagement around a conference to start conversations.
  • The client messaged people who liked or commented on the conference post, sent a short intro video, and turned replies into meeting requests.
ADVICE

Send A Short Intro Video After Connecting

  • Do send a short personalized video or voice message after connecting to show you're human and break through the noise.
  • Donald C. Kelly recommends a brief face-with-name intro before any pitch to increase engagement on LinkedIn.
INSIGHT

A No Can Become Five Referrals

  • A prospect who says no can still be an advocate and valuable source of referrals.
  • Donald C. Kelly reframed a 'no' as opportunity: the prospect used the software previously and then returned five warm referrals when asked.
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