Unprofessionalism

271 - Value Meets Price: Unpacking Business Models in Facilitation

26 snips
May 28, 2024
Experienced founders Jenny Millar, Kirsty Lewis, and Michael Zipursky share insights on starting a facilitation business - from mistakes to pricing strategies. Topics include delegation, pricing with confidence, niching down, proving value to clients, and finding a niche for business success.
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ADVICE

Attract Clients Through Content

  • Create valuable content to attract clients and establish expertise before conversations.
  • This content-first approach generates inbound opportunities and builds trust.
ANECDOTE

Pricing Springboard

  • Untapped Pricing offers free 90-minute "Pricing Springboard" sessions to create value and build rapport.
  • This gives prospects a taste of their work and generates leads.
ADVICE

Pre-Business Branding

  • If employed, start building your brand and sharing insights now.
  • This builds an audience that will support your transition when you start your own business.
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