Micah Rice: The Future Of Cycling Events In The USA

About this episode:

In this week’s episode, Adam Pulford interviews race director, cyclist, and sports events professional Micah Rice. They talk about what types of cycling events are leading change in the US, why the destination and experience at races are changing how participants are choosing their races, and Micah’s mountain bike stage race the Pikes Peak APEX. 

Episode Highlights:

• The rise of gravel racing 
• Mountain bike stage races
• The future of road racing
• Why a race’s destination and overall experience are a driving force  

Guest Bio – Micah Rice:

Before embarking on a career in sports event management, Sports Strategies Vice President of Event Strategy and Operations, Micah Rice, experienced competition firsthand. Initially, it was from the seat of his bicycle as a professional cyclist, and then, from the driver’s seat of a team car, as director of the upstart professional cycling team, Jittery Joe’s. After stepping away from professional competition and receiving a degree in Education from the University of Georgia, Micah left his home in Athens for the high altitude of Colorado Springs, where he joined USA Cycling to lead the National Events program.  

As VP of National Events, Micah oversaw over 100 National Championship events, in addition to Olympic Trials and World Championship events. Following his tenure at USA Cycling, he joined OC Sport to oversee North American operations for Haute Route, the world’s most prestigious multi-day amateur cycling events. Drawing on his experience of managing world-class events, Micah now channels his passion and knowledge to the clients of Sports Strategies. His hands-on experience is a vital part of the team’s work with cities and regions that want to identify their sports tourism assets and create legacy events that promote economic development. It is in this role to develop and deliver events, that he also serves as Executive Director of the Pikes Peak APEX, the largest mountain bike event on Colorado’s front range.  

Micah believes outdoor destinations are some of our greatest resources, and he tries to find time each day to enjoy them. When he isn’t working, you can find Micah riding his bike or hiking with his dog, Cocoa. He also enjoys camping and skiing with his family.

Register for the Pikes Peak APEX

Use Code: TRAINRIGHT

https://www.pikespeakapex.com/

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