
Startup Stories - Mixergy #2284 Why is Morning Brew’s founder selling “AI Transformation”?
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Nov 5, 2025 In this conversation, Alex Lieberman, co-founder of Tenex and Morning Brew alumnus, and Arman Hezarkhani, technical lead at Tenex, dive into the world of AI transformation. They discuss how Tenex identifies and implements AI-driven efficiencies for businesses. The duo shares insights on combining engineering and consulting services, rapid product development through AI, and the concept of 'output-based pricing.' With demos showcasing AI-driven tools and automation, they explore the future of work and the role of AI in augmenting human capabilities.
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Prototype First, Build Production Fast
- Scope engineering work broadly but use AI to prototype fast and iterate with clients before building production code.
- Use brand books and micro-prototyping to validate behavior then convert to production quickly.
Output-Based Dev Shop Model
- Tenex runs an AI-powered dev shop that charges based on output instead of hourly rates.
- They align engineer compensation to output so they can attract top technical talent with high cash payouts.
Engineers As Managers Of AI Agents
- Tenex decomposes projects into micro-tasks and manages multiple coding agents in parallel.
- Their engineers act as architects/managers of AI agents rather than typing every line of code.







