Startup Stories - Mixergy

#2284 Why is Morning Brew’s founder selling “AI Transformation”?

15 snips
Nov 5, 2025
In this conversation, Alex Lieberman, co-founder of Tenex and Morning Brew alumnus, and Arman Hezarkhani, technical lead at Tenex, dive into the world of AI transformation. They discuss how Tenex identifies and implements AI-driven efficiencies for businesses. The duo shares insights on combining engineering and consulting services, rapid product development through AI, and the concept of 'output-based pricing.' With demos showcasing AI-driven tools and automation, they explore the future of work and the role of AI in augmenting human capabilities.
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ADVICE

Prototype First, Build Production Fast

  • Scope engineering work broadly but use AI to prototype fast and iterate with clients before building production code.
  • Use brand books and micro-prototyping to validate behavior then convert to production quickly.
INSIGHT

Output-Based Dev Shop Model

  • Tenex runs an AI-powered dev shop that charges based on output instead of hourly rates.
  • They align engineer compensation to output so they can attract top technical talent with high cash payouts.
INSIGHT

Engineers As Managers Of AI Agents

  • Tenex decomposes projects into micro-tasks and manages multiple coding agents in parallel.
  • Their engineers act as architects/managers of AI agents rather than typing every line of code.
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