Delivering More with Data, in partnership with Google

Welcome to YouTube Festival Spotlight, a three-part podcast series created in partnership with Google, offering an exclusive behind-the-scenes look at the festival while highlighting top brands on YouTube.

In the second episode of the miniseries, IAB UK's CMO James Chandler meets with Domino’s CMO, Sarah Barron and Google's Senior Industry Manager, Duncan Watts, to discuss the fascinating actionable insights Domino’s discovered by digging deeper into their YouTube advertising data.

YouTube offers advertisers unprecedented performance data. But what data exactly? And why is it so impactful in the right hands? The trio discuss how Domino’s proved the power of data-driven decision-making in maximising the effectiveness of YouTube advertising and how running brand and performance campaigns concurrently on YouTube resulted in a 45% higher ROI than either campaign type alone.

Discover Domino's YouTube channel here: https://www.youtube.com/channel/UCO1328RJ5y-TrR2oRq9fBYw

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