Most nonprofits lose up to 70% of their donors after the first gift. But what if reactivating those donors didn’t require more emails, more hustle, or more guesswork?

In this episode of The Million Dollar Nonprofit, I break down a proven 3-step system called the Reactivation Flywheel — a smart, automated way to reconnect with lapsed donors and turn “we haven’t heard from them in years” into “they just gave again.”

You’ll learn:

How to segment lapsed donors the right way
What to say (and what NOT to) in your reactivation emails
How to use AI and automation to bring back donors on autopilot
The exact ChatGPT prompts to build your full sequence in under an hour

One nonprofit used this system to raise $11,300 from 147 donors they thought were gone — all in just 10 days. And you can too.

If you’ve got lapsed donors sitting in your CRM, this episode could be your comeback story.

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Episode 139: Reactivating Lapsed Donors with AI (It’s Easier Than You Think)