Why Storytelling is so Important to Your Corporate Comms Strategy

Masters of Comms welcomes Sam Bleazard, Employer Brand Content Producer at Fortnum & Mason, where he has put a modern spin on a heritage internal comms brand. Sam is recognized with more than 25 years of experience, where he has been successfully transforming comms strategies at leading organizations. Sam shares his insights on how to implement an impactful storytelling strategy at traditional organizations and beyond. Uncover Sam’s key takeaways for introducing storytelling into an organization, which compels audiences to take an active role in internal communications.

Sam advised us to read:

You Are Not a Gadget: A Manifesto by Jaron Lanier

Ten Arguments for Deleting Your Social Media Accounts Right Now by Jaron Lanier