The Game with Alex Hormozi Sell One Level Up to Scale Faster | Ep 942
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Feb 4, 2026 Practical tactics for testing ad spend and setting reliable CAC targets. Ideas for selling automation by repositioning funnels and audience to create stickier revenue. Strategies for scaling via acquisitions, talent-stripping, and vertical integration in land and homebuilding. Ways to de-risk fundraising narratives and structure raises to retain control.
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Spend Double To Test Ads
- Test ad campaigns by spending at least 2x your target CAC to get meaningful feedback quickly.
- Low initial spend yields such slow feedback you can't learn or optimize efficiently.
Lead With Short Proof And Case Studies
- Lead with targeted case studies showing small-following coaches getting consistent clients using your automation.
- Use a seven-minute lead magnet that proves automation turns Instagram followers into paying customers.
Sell One Level Up To Agencies
- Sell your platform to agencies instead of end coaches to avoid guru positioning and scale faster.
- Agencies buy onboarding and then you capture recurring revenue from their client base, increasing LTV per acquisition.