The Futur with Chris Do 127 - Quantity Leads to Quality — with Herbert Lui
Mar 31, 2021
Herbert Lui, a writer and editorial director at WonderShuttle, candidly critiques the term 'side hustle,' sparking a lively discussion on creativity and personal perception. He emphasizes how meaningful storytelling trumps traditional content marketing, drawing from his experiences with brands like Shopify. The talk dives deep into balancing quantity and quality in creative work, arguing that more output can lead to breakthroughs. Lui also highlights the power of perspective in storytelling, inspired by his unique ebook, 'The World According to Kanye.'
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Giving Book to Kanye
- Herbert Lui attempted to give his Kanye West book directly to Kanye, but his strategy was flawed.
- He learned that many people try this, making intermediaries annoyed and less receptive.
Quantity vs. Quality
- The common belief is that there's a tradeoff between quantity and quality.
- Creatives often strive for perfection, which can be detrimental to productivity and morale.
Embrace Quantity
- Aim for quantity in creative work to overcome perfectionism and experiment freely.
- Regular output allows for iteration and reduces the fear of failure.
