Without Limitation

Why YC just backed an AI law firm

Feb 9, 2026
JP Moeller, attorney and former legal-tech engineer who co-founded AI-native General Legal. He describes building a firm that reinvests in efficiency, the Slack-first client workflow with fast AI-assisted markups, and the attorney-attention engine that triages contracts. They focus on routine commercial work like MSAs, NDAs and DPAs, explain pricing/SLAs, and contrast AI-native structure with traditional Big Law.
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INSIGHT

Attorney Attention Engine Concept

  • General Legal's internal system ingests client and matter context, then produces AI first-pass markups that surface issues for attorneys.
  • JP calls this an "attorney attention engine" that points lawyer focus to provisions that need human cognitive effort.
ADVICE

Use Slack For Faster Client Intake

  • Use Slack as the default intake channel to speed client communication and collaboration.
  • JP says Slack-first engagement yields faster, more natural back-and-forth than email and improves productivity.
INSIGHT

Reinvestment Defines AI-Native Firms

  • An AI-native firm reinvests most profits into efficiency and accepts outside capital to scale tools and operations.
  • Traditional firms typically spend only 1–2% of profits on efficiency, limiting their ability to compete with capital-backed, reinvesting firms.
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