Why AI is forcing us to rethink data governance culture

For too long, data governance has been framed as a constraint as opposed to the competitive advantage it ought to be. Which is exactly why Federico Frumento, Senior Data Governance Manager at Vodafone, makes the case for governance as a business enabler—one that helps organizations move faster, make better decisions and achieve real commercial outcomes.

By reframing governance around commercial outcomes in an era of generative AI, organizations can create a powerful “carrot” for investment—one that makes the connection between data quality and trustworthy AI impossible to ignore. Because, in the end, lasting impact comes from treating data governance as a collaborative discipline, where flexible frameworks adapt to real business needs and bridge business and technical teams to drive meaningful, cultural change.

Three reasons you should listen to this episode:

1. Data governance as a growth lever, not a roadblock. How reframing governance around business outcomes changes adoption, momentum and impact.

2. GenAI is the new catalyst for governance investment. Why the demand for trustworthy AI makes data quality—and governance—impossible to ignore.

3. What cultural change in data governance actually looks like. Flexible frameworks, collaboration and trust are essential to making governance stick across the business.

Resources

• Connect with Thomas
• Connect with Fede

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