Innovation in Compliance with Tom Fox The Many Marketing Uses of Podcasts with Jay Rosen
Jay Rosen is the Vice President of Business Development at Affiliated Monitors, Inc., a company that helps businesses face certain types of ethics and compliance challenges. Tom Fox and Jay talk about the power of podcasting as a new component of marketing for Affiliated Monitors in this week’s show.
Getting The Message Out
Tom asks Jay to elaborate on how he's been able to help people within his organization become more comfortable with having short and direct messages to send out about Affiliated Monitors. "My message - and our message internally to our folks - is that they are just so well versed and so talented, there's nothing to be afraid of," Jay says. He adds that they are removing barriers of entry and letting employees know that no matter what level of staff they're at, they have a story to tell. "Personalize your experience at AMI, and that enthusiasm will come through to the people who want to watch."
The Beauty of Evergreen
Jay talks about previous podcast series he's had with Tom and explains that AMI was able to evolve its thinking around podcasts because the previous series was evergreen. The beauty of evergreen podcast content is that you're able to repurpose it, repackage it, and use it in your target marketing. "It exists on the AMI website, and it's still valuable content as well as an incredibly cost-effective tool for you because if you want to slice and dice something you did a couple of years ago in a different way, for a different reason, today, it doesn't cost you anything but your time," Tom adds.
Podcasts As a Channel Tool
A podcast you make lives somewhere, such as your website or Apple Podcast. Your podcast connects you digitally to people you've never met in person and that's a powerful networking tool. You're connecting companies and services.
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