Dan Kennedy's Magnetic Marketing Podcast The 7 Types of Video Every Business Should Be Using Right Now
Mar 13, 2026
Charlie McDermott, a video marketing entrepreneur and coach who builds systems that turn video into predictable traffic and sales. He breaks down seven must-have business videos. Short guerrilla blog videos for local SEO, distribution and backlink tactics, thank-you videos to strengthen relationships, and the structure and ideal length for high-converting sales videos.
AI Snips
Chapters
Transcript
Episode notes
Use Client Instruction Videos To Improve Satisfaction
- Create client satisfaction videos to lower support burden and increase referrals by showing what to expect.
- Examples include step-by-step instructions or 'what to expect' clips for service calls that deliver consistent messaging once and done.
Embed Sales Videos On Product Pages
- Use sales videos on product pages to increase conversions by humanizing the offer and answering objections.
- Charlie recommends embedding video on sales pages so prospects meet you, build trust, and then transact immediately or over time.
Repurpose Each Video Widely For SEO Backlinks
- Do repurpose each video by distributing it to many hosts (e.g., Traffic Geyser) to create backlinks and multiply exposure.
- Charlie notes one video distributed broadly can create dozens of pages and backlinks, boosting SEO over time.