The Millionaire Real Estate Agent | The MREA Podcast 67. How to Build a Game-Changing Inside Sales Team With Anna Krueger
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Jan 27, 2025 Anna Krueger, a former high school teacher turned inside sales expert, shares her journey and insights into building a successful Inside Sales Agent (ISA) team. She discusses effective recruitment strategies and the importance of role-playing during onboarding. Anna emphasizes mastering client conversations by uncovering true motivations and building rapport. She also dives into navigating rejection and maintaining a positive mindset in the face of challenges, all while highlighting the transformative impact of ISAs on real estate success.
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Effective ISA Interviewing
- Use a voicemail request in the ISA interview process to assess their phone skills and responsiveness.
- Prioritize candidates with friendly phone personalities, as the ISA role is sales-focused.
Hiring Multiple ISAs
- Consider hiring two ISAs simultaneously to foster mutual support and motivation.
- Even if both succeed, the increased production outweighs the initial risk.
ISA Onboarding and Role Clarity
- Onboard ISAs by having them shadow agents and participate in mock buyer/seller presentations.
- This clarifies the handoff process and prevents over-explaining on calls.
