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The Power of Appearance
- After her first successful rental, Corcoran invested her commission in a high-quality coat.
- This boosted her confidence and helped her project a successful image, proving a valuable investment.
Controlling Client's Time
- Control a client's time to prevent them from exploring other options.
- Schedule back-to-back appointments to keep them engaged and focused on your offerings.
Betrayal and New Beginnings
- Corcoran's partner, Ramon, left her for her secretary, taking half the company.
- Motivated by this betrayal, Corcoran started her own firm, The Corcoran Group, and strategically positioned it above her former partner's office.