There is already a bevy of alternatives or side venues to the mighty Watches and Wonders, taking place during what's now known as Geneva Watch Week. Maxime Couturier and Lorenzo Maillard expect there's room for one more. They're the guys behind Chronopolis, a new gathering space in downtown Geneva that's promising to give profile to the 20 or so brands participating during what's arguably the most important week of the year for the industry.

Armed with a hipster watch enthusiast persona, Couturier, Maillard, and their crew of dealers, collectors, and friends, embody what makes the watch scene cool and fun in Geneva. Now they're trying to bring that same attitude to Chronopolis with brands paying for the privilege of being part of their scene. In a discussion ahead of the show, we discuss why there's a need for yet another watch fair and what's the best way to get young people excited about watches.

But first, Hodinkee Senior Editor Mark Kauzlarich has covered plenty of watch fairs in his time, and he drops in to discuss the current state of industry trade shows and salons. We discuss where they're headed and how they're adapting to the current realities and demands of collectors and enthusiasts.

Show Notes:

4:46 Furlan Marri
4:58 Hazemann & Monnin Wins The Second Edition Of The Louis Vuitton Watch Prize For Independent Creatives (Hodinkee)
6:35 Time To Watches
7:10 AHCI
10:10 Chronopolis Independent Watch Fair
12:00 Marché de Plainpalais (Ville de Genève)
14:05 Heist Out (Instagram)
16:40 Area 51 (Sotheby's and Heist Out Auction)
19:20 Watches and Wonders
19:53 ApresDemain Agency
21:01 Hegid
24:43 Tom DuCarouge
32:18 Breda
38:13 Watches and Culture (FHH)

The Business of Watches [022] Maxime Couturier And Lorenzo Maillard Of The New Chronopolis Watch Fair