Melissa Garcia is a Founding Partner at Collective Entertainment and Host Emily White’s business partner. Melissa also serves as the Chief Marketing Officer of #iVoted Festival.

In this episode Melissa and Emily cover FOMO or “fear of missing out” in the age of Instagram and what to do about it, how to announce your release effectively, social media best practices, maximizing Spotify and Pandora, as well as modern PR whether you have a budget or not. Additionally Melissa and Emily break down radio promotion in the United States, music videos in the modern era and discuss brand partnerships.

Here we go!

Today's episode is brought to you by Songtrust, the world’s largest and most accessible music publishing administrator. Sign up now to join over 300,000 songwriters and collect your publishing royalties from more than 215 countries and territories. Use promo code SUSTAIN20 at signup for 20% off your Songtrust registration.

Follow Melissa Garcia on Instagram and Twitter.

Questions? Reach out to @EmWizzle on Twitter

⁠Book this podcast was based on (Second Edition):⁠ 10% off w/ code PODCAST

Email List to be directly contacted when S2 & the book's next edition drops: https://bit.ly/SustainableList

CREDITS:

Creator, Executive Producer, Producer, & Host: Emily White

Engineer: Nathan Cain

Music: Matthew Wang

Sponsorship: info@c-ent.com

Graphics: Neelu Mohaghegh

Episode 149: Mondays at The Overhead Wire - Dispatch from China