Guy Kawasaki's Remarkable People

How Apple Survived and Thrived: The First Fifty Years with David Pogue

24 snips
Mar 18, 2026
David Pogue, Emmy-winning tech journalist and long-time Apple chronicler, shares tall tales from his new book. He unpacks Apple origin myths, behind-the-scenes moments with Steve Jobs and Woz, tense interviews with Elon Musk, near-miss adventures like OceanGate, and debates about Apple’s future and AI. Short, surprising stories that reshape how you see Silicon Valley.
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ANECDOTE

Near Miss On OceanGate Dive

  • David Pogue nearly boarded an OceanGate submersible that aborted at 40 feet due to a minor launch issue and later imploded on a subsequent dive.
  • He recounts Stockton Rush as safety-conscious during interviews, contradicting the later narrative of reckless indifference.
ADVICE

How To Win An Emmy In Practice

  • Winning an Emmy requires submitting work to regional Television Arts & Sciences academies and paying entry/production costs.
  • Pogue notes it’s both an honor and a business with duplicate East/West trophies and submission fees.
ANECDOTE

Elon Interview That Went Viral Unexpectedly

  • David Pogue described a tense CBS interview with Elon Musk where Musk unexpectedly criticized a White House bill and the clip went viral.
  • Pogue had permission to ask any topic, but Musk volunteered political commentary that dominated the media fallout.
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