The Briefing Why Hannah Ferguson takes credit for choosing our Prime Minister
Jan 16, 2026
Hannah Ferguson, the dynamic founder of Cheek Media Co. and author, discusses her journey into politics and media at an impressively young age. She shares how family debates informed her political views and the importance of constructive conversations around dinner tables. Hannah critiques the tribalism in media, highlights Cheek's influence on the 2025 election, and opens up about the challenges of online harassment. With a refreshing take, she addresses the intersection of sexuality, feminism, and political ambitions, all while advocating for transparency in new media.
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Episode notes
Transparency Over False Objectivity
- Hannah defines Cheek as news commentary, not hard news, and admits she can't be fully objective.
- She deliberately labels her opinions to offer transparency and build trust with readers.
New Media As A Counterbalance
- Hannah positions Cheek as an antidote to Murdoch-owned outlets by offering partisan transparency.
- She views new media as a counterbalance to unaccountable legacy outlets that pushed a right-wing agenda.
Audience Age Defies Stereotypes
- Cheek's audience skews older than headlines portray, with many followers around 35 and above.
- That demographic reach challenges the idea Cheek only speaks to Gen Z and shows broader influence.
