In this discussion episode with David and I, we discuss an idea called "The Magic Email". It's a really simple email that you can send to get something... anything back from a client who has gone AWOL. Simply, the email is designed to be deployed with the minimum of effort from you, but in return you'll get clarity if the email is replied to as well as if the email is not replied to! It's 17 words long and brings up some interesting points...
