The Short Term Show

From Abandoned Campground to $7.8M Glamping Empire with Heather Meuer

11 snips
May 28, 2025
Heather Meuer, a Missouri-based real estate investor and co-owner of The Embers Branson, discusses her journey from the auto parts industry to creating a thriving $7.8M glamping resort. She shares the transformation of an abandoned campground into a vibrant destination, complete with glamping tents and unique amenities. Heather highlights the challenges of securing an SBA loan, tips for managing a business with a spouse, and the significance of diversifying revenue streams in hospitality.
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ADVICE

Master Underwriting and Learn

  • Always thoroughly underwrite numbers before starting a new real estate project to ensure profitability.
  • Join mastermind groups and learn from others to build confidence and reduce risks in new ventures.
ANECDOTE

Finding the Campground Deal

  • Heather found the first campground deal by casually mentioning their interest to their real estate agent.
  • This led to discovering an abandoned campground on and off the market, which they promptly bought once available.
ADVICE

SBA Loan Realities

  • Prepare for a lengthy SBA loan process with many fees and upfront costs before approval.
  • Expect the process to take significantly longer than quoted, often requiring bridge loans to close property purchases first.
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