Novel Marketing How to Grow your Platform Without Social Media – with Sandy Cooper
12 snips
Nov 30, 2022 AI Snips
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Episode notes
Year Off Social Media To Finish A Book
- Sandy Cooper stopped social media after feeling it became an addiction that drained 4–6 hours daily and yielded diminishing returns.
- She wrote an exit post, took a year off starting Sept 11, 2019, and used the reclaimed time to write a book and publish it.
Platforms Keep Traffic In House
- Social networks now prioritize keeping attention on their platforms, so viral referral traffic to external sites has sharply declined.
- Sandy's 2014 viral post crashed her site, but by the late 2010s those same referral dynamics stopped producing reliable book-launch traffic.
Replace Social Time With Writing
- If social media hurts your mental health or doesn't produce results, step away and invest that time in writing or other direct audience building.
- Sandy prayed, listened to the Novel Marketing episode, then deactivated and completed her book in the freed hours.