The Publishing Performance Show Aryn Van Dyke - LinkedIn for Authors: Unexpected Strategies to Grow Your Readership
Aryn Van Dyke is a book marketing expert and the founder of Book Rockstar, specializing in LinkedIn marketing strategies for authors. With extensive experience helping both fiction and nonfiction writers leverage LinkedIn as a powerful platform for book promotion, Aryn has developed proven methods for building professional networks, crafting engaging content, and connecting authors with their target audiences. Despite LinkedIn's reputation as a purely professional platform, Aryn demonstrates how authors can transform it into a dynamic marketing channel that drives book sales, speaking engagements, and business opportunities.
In this episode:
- Why LinkedIn is valuable for authors, especially nonfiction writers
- How fiction authors can also leverage LinkedIn effectively
- Creating a strategy to connect with niche audiences
- Optimizing your LinkedIn profile to showcase your book
- Content formats that drive engagement and visibility
- Networking techniques for building valuable connections
- Tools and resources to streamline your LinkedIn marketing
- Common mistakes authors make on the platform
- Working with a LinkedIn marketing specialist
Resources mentioned:
- LinkedIn content creators to follow: Kate LaDawn and Holly Krashaw
- Later: https://later.com/
- Loomly: https://www.loomly.com/
- Buffer: https://buffer.com/
- LinkedIn's native scheduler: https://www.linkedin.com/help/linkedin/answer/a1347212
- Author Nation conference
Book Recommendations:
- "Own Your Influence" by Shereen Simon: https://www.barnesandnoble.com/w/own-your-influence-sherenne-simon/1146338027
Connect with Aryn Van Dyke:
- Website: https://www.bookrockstar.com/
- LinkedIn: https://www.linkedin.com/in/aryn-van-dyke
Connect with Teddy Smith:
- @teddyagsmith
- Website: https://publishingperformance.com/?ref=ywm3mtc
- Facebook - https://www.facebook.com/publishingperformance/
- Pinterest - https://nz.pinterest.com/publishingperformance/
- Instagram - https://instagram.com/publishingperformanceinsta
- Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
- Linkedin - https://www.linkedin.com/company/publishing-performance/
Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/