ACCESS Where we'll go when the bots take over, with Sublime's Sari Azout
Jan 30, 2026
Sari Azout, founder of Sublime and builder of a curated discovery product, shares stories from her crypto-era beginnings and Miami founder life. She explores taste as a competitive edge in AI age. Conversations cover community-driven product design, alternative revenue like merch and zines, and designing discovery without feeds or likes.
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Agentic AI Shows Capability And Risk
- Early agent experiments (CloudBot) show capabilities but also massive safety gaps, like shell access risks.
- Alex warns the internet and physical world lack the "safety pipes" needed for agentic AI at scale.
Cringe NFT DM That Backfired
- Sari shared a cringe-era DM recruiting people to an NFT "cool on the internet" list that divided recipients.
- She said some prominent people blocked her, which affected her distribution on X.
Prioritize Paid Features First
- Prioritize building features people will pay for first to preserve product values and optionality.
- Revenue gives freedom to resist short-term growth hacks that betray your product's values.