Episode 98: Jeff Ruiz, Tea Curator for Atera

On this week’s episode of All in the Industry, host Shari Bayer is joined in the studio by Jeff Ruiz, Tea Curator for Atera, a two star Michelin restaurant in Tribeca. Atera offers a tea pairing that’s specific to the course, matching six types of tea with the restaurant’s 16- to 18-course tasting menu. The tea pairing program started”on a hunch” in 2013, about a year after the restaurant first opened its doors. Since then, Ruiz has been given full autonomy to explore new potential pairings.

“Going through a service when you have like five tea pairings or six tea pairings at the same time, you’re working really hard, but at the same time at the end of that service I’m like, man, this is a dream come true.” [24:40] – Jeff Ruiz

 

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