SPS 186: Contagious; How To Make Your Book Catch On & Go Viral with Jonah Berger

If you're an author looking to achieve viral book marketing, you won't want to miss this podcast interview. Join me as I chat with Jonah Berger, the author of "Contagious: Why Things Catch On," The Catalyst, and other books. With over 1 million copies sold and in print in over 35 countries, Jonah is a true expert in viral marketing.

During this interview, we discuss why things go viral and how Jonah's first book caught on. We also explore the importance of pain pills vs. vitamins in your marketing and book topic, and the six key S.T.E.P.S. that make your book contagious. Jonah shares how he used these steps to promote his own book.

We then delve into the difference between paid media and earned media, and which one you should choose. Additionally, we explore "Trojan Horse Stories" and how you can use them to make your book more contagious. Jonah also shares his insights on using stories and frameworks in your book and what Taylor Swift can teach you about marketing your book.

Finally, we cover how to make your book cover "Contagious." If you're interested in getting your book to catch on in a big way, don't miss this episode. Jonah's expertise and insights will be sure to inspire and inform you.

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