Stuart Greif, Chief Strategy and Innovation Officer at Forbes Travel Guide, shares what he’s seeing as AI adoption inside hotel companies enters its next phase. Drawing on his involvement with Destination AI and insights from a panel he led with leaders from major global brands, Stuart explains how hotels are building on early efficiency gains and broadening their focus. He walks through concrete examples of how AI already supports revenue, sales velocity, staffing decisions, and the guest experience, and outlines where momentum is building next as adoption matures.t.

Watch the panel Stuart led at Destination AI 2025: How Hotel Chains Are Deploying AI Today

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The Next Phase of AI Adoption Inside Hotel Companies - Stuart Greif