Consider This from NPR Is This a Moment for Women's College Hoops?
Mar 17, 2023
Chantel Jennings, a senior writer for The Athletic specializing in women's basketball, shares insights on the soaring popularity of women's college hoops as TV ratings rise. Despite this momentum, she highlights the significant gaps in media coverage and resources compared to men's sports. Jennings discusses the role of social media and NIL deals in boosting visibility for female athletes and examines exciting upcoming tournaments featuring standout teams like South Carolina and Iowa, illuminating the vast potential of women's college basketball.
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Women's Basketball Growth
- Women's college basketball viewership is rising, while men's is declining.
- Media coverage and resources haven't kept pace with the women's game's growth.
Social Media and NIL Deals
- Women college athletes excel at social media, boosting their NIL deals.
- This advantage aligns with companies' increasing focus on social media marketing.
Broadcasting and Viewership
- Increased broadcasting of women's games, especially on major networks, contributes to higher viewership.
- The 2024 national championship game will be the first on a major network in nearly 20 years.