Scaling a Brand Across Locations w/ Laurie Leer

In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Laurie Leer of SingerLewak to talk about what it really takes to manage and grow a brand across multiple locations with a small but mighty team.

Laurie shares how her team balances national brand consistency with local visibility, using location-specific SEO, testimonials, and content to strengthen their presence in markets across the country. She also explains how leaning into people – not just services – has helped drive stronger engagement and measurable growth. From leveraging short-form video and YouTube to repurposing content and streamlining processes, this conversation is a practical look at how modern marketers can do more with less while still delivering results.

Key Takeaways

• Highlighting people over services helps professional service brands build stronger connections
• Location-specific marketing and SEO are essential for multi-office organizations
• Short-form video can significantly increase impressions and engagement with minimal production effort
• Repurposing content across channels improves efficiency and extends reach
• Proving marketing value with data is critical to securing leadership buy-in and budget

Listen wherever you get your podcasts or at razorbranding.org