New Media Trends We're Buying and Selling In 2025
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Jan 16, 2025 Matt and Ryan dive into the controversial Honey scandal, shedding light on influencer marketing's impacts. They discuss the shift in focus from vanity metrics to genuine revenue for newsletters. Topics like AI workflows and the rise of B2B newsletters illustrate emerging trends. The 'creator-in-residence' model sparks innovative content strategies, while the future of recruitment platforms like Upwork is explored. This insightful exchange promises a glimpse into the evolving landscape for creators and marketers alike.
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Selling Threadboy Content
- Threadboy content, or generalized roundup content on Twitter/X and LinkedIn, is becoming less effective.
- Savvier audiences find it clickbaity and less valuable for building a focused customer base.
YouTubers and Newsletters
- YouTubers should consider starting newsletters to own their audience.
- This allows them to diversify revenue streams and connect with their audience more directly.
Substack's Ecosystem Focus
- Substack, while initially promising, focuses too much on its ecosystem rather than individual creator independence.
- This can hinder long-term growth and brand building for serious media businesses.